A new city. A familiar creator at the centre of it.
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A regional launch for a new open-world mobile game, built around a creator the audience already trusted.
Rudram Trivedi
Gaming marketer · Senior Associate Talent Manager at Opraah
Q1
Introduce yourself.I came up through event floors, student communities and creator campaigns. Today, I work across publisher launches, creator partnerships and esports operations.
Gaming is a culture I understand.
I turn that understanding into campaigns players care about, from a game’s first launch to a brand’s next chapter.
Big collaboration / real roomThat's me
That's The Techno Gamerz
That's Tencent
Gaming gets weird. Good.
Yes, that is Batman.Gaming marketing, brand partnerships and launch campaigns
“We’re more ghosts than people.”
Arthur Morgan / Red Dead Redemption 2
“History is written by the victor.”
Captain Price / Call of Duty: Modern Warfare 2
“Nothing is true. Everything is permitted.”
Ezio Auditore / Assassin’s Creed II
Q2
What is your strongest work?
Work for publishers and campaigns built for gaming culture.
Competitive mobile gameplay, translated for the feed.
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Campaign execution shaped around competitive mobile gameplay and a public gaming livestream.
A launch livestream built around competitive mobile play.
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An India-launch livestream shaped around the way the game is actually played and watched.
A Free Fire effect made for the YouTube Shorts feed.
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Creator-led short-form work that turned years of play into one recognisable Free Fire moment.
Football-native campaigns for eFootball.
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Two campaign executions connecting Konami’s football title with an established Indian gaming audience.
Q3
What have you shipped at scale?
Samsung and ChatGPT, built for launch impact and lasting scale.
Recurring partnership / Sooneeta × Samsung
Multiple briefs. Repeat work. One trusted partnership.
Samsung was not a one-off brief. I worked with the brand on a recurring basis, pairing multiple product stories with Sooneeta across Galaxy launches, Play Galaxy and Gemini-led moments.
View Sooneeta’s profile
A recurring partnership, brought to life by gaming creators.
The launch was one chapter in an ongoing nine-month partnership spanning recurring creator campaigns and multiple content formats. Explore five featured reels from that work below.
Featured work / five reels
Selected executions from the launch and recurring work.
Q4
Can gaming expertise power mainstream marketing?
Yes. Gaming insight makes sharper marketing.
Non-endemic brands found different ways to fit naturally into gaming culture.
McDonald’s led the crossover for A Minecraft Movie’s launch.
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A McDonald’s-led creator campaign timed to the film’s launch, bringing the Minecraft universe into a food and culture moment with NotVeeru.
Products that belong in the video, not beside it.
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Gaming lifestyle products embedded into videos the audience already watches.
Coffee content built across multiple creator formats.
Worked on multiple Nescafé content pieces with Rohan, Dev and Yug.
A wellness brief translated for a gaming audience.
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Creator selection and storytelling that let the product fit the audience without forcing the category.
Q5
How did you get here?
First, I learned the floor. Then I learned the business.
Currently working at
Opraah
OpraahSenior Associate Talent Manager
Working across gaming campaigns, publisher launches, talent and brand partnerships.
16-month promotion path
- Talent Management Intern
- Associate Talent Manager
- Senior Associate Talent Manager
THE TEAM / DREAMHACK 2024
Volunteer to Team Lead
Led 70 volunteers across 10 zones. Recognised as Best Volunteer in 2023 and Best Team Lead in 2024.
ALIENWARE GAMING SATURDAYS
TEC Spartan / Student Ambassador
As a TEC Spartan, I helped bring gaming events and brand campaigns into student communities. This frame is from Alienware Gaming Saturdays, a weekly store activation powered by Alienware and led by TEC Spartans.
Selected moments / no filler
Proof of Work
The good seven7 photographs / no filler
Q6
Why should we hire you?
See where my gaming experience could fit your team.
Share your company’s public pages for an AI-generated answer connecting what you do with my experience.
Add your company page to start the conversation.
Final interview question
Want to talk?
Have a role, a game launch or a campaign in mind? Let’s talk.